Released on: February 2, 2008, 12:41 pm

Press Release Author: apt marketing & pr

Industry: Education

Press Release Summary: School children who under achieve are often diagnosed as
dyslexic and even branded lazy or stupid before anyone considers that a vision
problem may be to blame. Award-winning behavioural optometrist, Keith Holland, is
urging teachers and parents not to jump to conclusions but to call on the benefit of
his experience.

Press Release Body: Children frequently have hidden vision problems, preventing them
from reaching their true academic potential. Some are given routine eye tests during
schooling, which mainly test for distance vision clarity, without looking in detail
at the visual processes taking place. Once a standard eye test determines that no
sight problem exists, vision is typically ruled-out as a contributory factor and the
opportunity to provide vital early help to the child is lost.

Keith Holland is passionate about behavioural optometry for children, having
witnessed the benefits of his treatment programmes over many years in the
profession. With patients in 55 different countries, his expertise is in demand.
Unfortunately though, vision therapy is overlooked by much of the optometric
profession, meaning opportunities to help children are often missed. Keith is
determined to educate as much of the teaching profession as possible, to help
increase the proportion of children receiving this beneficial treatment.

Keith Holland & Associates will be hosting evenings for teachers, at their
Cheltenham practice, over the next few months, to explain the link between vision
and learning difficulties. Teachers will also be shown how to detect sight problems
and how ongoing vision therapy can dramatically improve a child's ability to learn.
Teachers wishing to book a place on a teachers' information evening should call
01242 233500.

Further information is available at www.keithholland.co.uk. Interviews and images
are available on request.



Web Site: http://www.keithholland.co.uk/

Contact Details: Hannah Lane
account executive
apt marketing & pr
01242 250692
hannah@aptmarketing.co.uk